The children in the ad aren't even fighting, they are play fighting.
Watching the source video you can clearly see that even the boy on the ground is laughing and smiling while he is being pushed and tickled, yet they try to associate play fighting children to a future of bullying and harrassing women.
Guess i have to stop my daughter from play fighting in the garden then or else she might turn into a bully and harasser later in life.