Network effect is a very important awareness of making you brand is reach and multiplied over the your participation on social media website, for example each member on facebook have the average of 200 friends, and the brand fans see our post in their friend news feed the will then think of “like” “comment” and “share” either of them by this step the fans has giving network reach of about millions of people.

There are there vital ingredient and social proof most company don’t notice this there are awareness, personality and relationship this are the success ingredient of social media.

Another network effect is the like shares and comment this are very important and powerful recommendation of strength in number .

Network strategic building between the brand and fans are company leverage between the brand capital and that bring has a result of success of social media and it outside world.

setting goals and tactics.

The corporate of social media must establish goal. The goals establish for social media are categories into this following:

• Brand engagement, advocacy and loyalty

• Lead generation

• Sales

• Customer services.

Sales is a social media tactics this serves has the promoting wall by give member exclusive discount, social coupling, refer a friend campaigns, ad campaigns, social shopping integrations to fill fledged commerce.

Customer services this a one on one interaction with company member in other to give you understand and delighting you about a brand monitoring of the social media.

Different business have different goal for instance the entertainments company , online games or other application related companies are just interested in view s or downloads so that there can keep counting the dollar just look at the sales and customer services there what a long term thing with the consumer.